Advertising has been abused in recent years, and when i say advertising, yes i mean ADS. A simple scenario you can pay attention to is this; if you have been paying attention, you would notice that after searching for item A, B or C from google on your browser, then you switch to a social media app, the ADS that pop up from the social media pages are basically related to your searched item on your browser.
Data breach, your information stolen without your consents. This is a major reason why browsers have what we call an AD BLOCKER. To restrict such interference from happening, and prevent you from being exploited.
In 2021, with the level of blockchain technology advancement and application, everyone deserves to benefit from modern day advertising; and this is why we have the Parami protocol.
What is Parami protocol? You can read up here
Parami as an Advertising platform.
The parami protocol is a substrate based project creating an advertising protocol where users, advertisers, influencers can co — exist and thrive together.
Why Substrate?
Parami Protocol uses Substrate as the blockchain development framework, mainly for two reasons.
- With substrate network, developers can personalize it quite easily with their business and can also set up the chain too in little time, which significantly saves the development cycle and improvement technique.
- Substrate’s forkless upgrade, cross-chain, on-chain governance, off-chain workers, and other features are extremely disruptive technology innovations.
Both features are crucial to parami protocol making advertising suited to Web3.0 with relative ease.
With the Substrate network helping the parami protocol build a large economy for advertising, theres also the AD Privacy Layer, that gives every platform user an opportunity to choose and decide how they want their data to be used and utilized on the platform.
Uniquely, as a parami protocol user, you can decide to keep your AD private, or monetize it on your terms.
The AD Privacy Layer provides a personal crypto advertising preference (PCAP) document attached to user DID, which contains user advertising privacy management service. The PCAP document works not only for payment but also for user preference data. The preserved data can be used but can not be seen.
The PCAP document that makes the parami AD privacy layer active, with the integration on the substrate network combines to give a very large advertising economy for the Parami Protocol.
Would you want more information?
do read up
Author — Cytpoway
